Hi! We are Mopinion, a fast-growing feedback software company based in the city centre of Rotterdam, the Netherlands. Our software helps businesses collect and analyse user feedback, enabling them to make better-informed decisions and improve their online customer experience. Our clients include leading brands such as Albert Heijn, T-Mobile, and KLM.
We are looking for an experienced Content Marketer to join our Marketing team. The team consists of a designer, a digital marketer, another content writer, a web developer, and a team lead. In this role, you will be responsible for developing and executing content strategies that drive website traffic, engagement, and leads. You will work closely with the team to create compelling content that educates and informs our target audience, including blog posts, guides, web pages, social posts and more.
As a Content Marketer, you will also collaborate with the Product team to create content that supports product releases and updates. In that case, you will work closely with the product manager to understand the features and benefits of our software and translate that into compelling content.
Develop and execute content strategies that drive traffic, engagement, and leads
Create high-quality content that educates and informs
Create content for product releases and updates
Ensure content is optimised for SEO and social media
Conduct keyword research and identify content gaps to inform content strategy
Measure and analyse the performance of content and make data-driven recommendations for improvement
Bachelor's degree in Marketing, Communications, or a related field
3+ years of experience in content marketing
Excellent writing in English and editing skills, a second language is a plus
Strong project management skills and ability to manage multiple projects simultaneously
Experience working with cross-functional teams
Knowledge of SEO best practices
Experience with content management systems (e.g., WordPress)
Knowledge of the feedback or SaaS industry is a big plus
We are a company with a lot of nationalities. Therefore, at Mopinion we use English as our main language.
What we offer:
A competitive salary
Package with a bonus plan and employee benefit program
Bring your own device possibility + compensation
A dynamic and collaborative work environment
Opportunities for career growth and development
The chance to work with a fast-growing scale-up and make a real impact
If you're passionate about content marketing and want to work for a fast-growing scale-up, we want to hear from you! Please apply with your resume and cover letter, including links to writing samples or a portfolio.